Whether you know it or not, your company needs a Facebook business page, also known as a Facebook fan page. If you are under the impression that the world’s largest social network is just for people wanting to share their vacation pictures or stories about their cats, you have quite a surprise coming to you.
The fact is, some of the largest businesses in the world, like Target stores, are making millions of dollars with the campaigns they created on their Facebook business page. You are leaving money on the proverbial table if you are not using this viral method of branding your business and creating leads.
Unlike a Facebook personal profile page, fan pages have no limits on the amount of members who can connect with you. That’s a good thing because of the viral nature of the system, you can fairly easily amass tens of thousands of fans. You do need to work at and be active, but it definitely can be done.
The key is to get visitors to interact with your Facebook business page. Any action that they take will be broadcast straight to the news feeds of every one of their friends. This will create curiosity among some of them, which will motivate them to visit your page to discover why their friend just interacted with you.
A certain percentage of these new visitors will also interact with you. When they do so, notice goes out to all of their friends. This creates even more traffic and the cycle just keeps continuing, since everyone’s friends get notified every time someone does something on your page.
It might be that they simply clicked on the like button It could be that they took your enticement to sign up for your newsletter. That, by the way, is highly recommended. It can make you a lot of money. Another great thing you should know is that you are not limited to just one Facebook business page.
Whether you are promoting your business in a traditional way using search engine optimization or using custom fan pages, it is essential to reach your customers where they are spending their time.
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Tuesday, October 18, 2011
Why Your Local Business Needs A Facebook Page
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